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Описание
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As we enter the new millennium, competitive intelligence (CI) has become an important management topic for senior decision-makers. This enhanced status is being fueled by increased global competitiveness characterized by heightened industry consolidation and fragmentation. Decision-makers entrusted with designing strategy for their enterprises in this environment must be more cognizant and vigilant than ever before in recognizing and understanding changing industry contexts, dynamics, and structures. Fortunately, advances in practice and technology have enabled data-gathering and –analysis for decision-making – the primary domain in those in the CI field – to be much and easier and cost-effective.
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